Winter Magic campaign designed for Korea’s Hyundai Department Store. Using simple visuals, curiosity is triggered through hypnotic type sounds and welcoming smiles. Placing these shorts on large LED screens that cover the façade of the Seoul department stores. Once inside, the store is branded with this identity from the mascot, packaging and gift bags, handouts and printed collateral, counter and window displays, to the employee uniform, and 3D pop up vignette arrangements. Bringing this joyous season to life, we hope the welcoming characters and bright colors will make shopping a new delightful experience. Ring in the Holidays with our snow sasquatch, ruby red nose reindeer, and silly elf helpers! See the Winter Magic treatment below!

Winter Magic - Hyundai Korea / / FunJob - Steve Saiz