IDEA
So, we’ll play the ultimate game of fetch by filling the back of a FIAT 500X with an array of colorful toy balls.
EXECUTION
We gshot a video, where the rear liftgate on the fiat 500x opened and multicolored tennis balls poured out of the car. We let a group of dogs chase after the colorful balls and filmed them in slow motion. We’ll shared these lovable video on Instagram and Facebook and created GIFs to share them on Twitter.
Fiat - National Dog Day 15
Social Art Direction: Steve Saiz, Rachel Sorkin, Andrea Giraldo
CW Team: Doni Cohen
Sapient Razorfish - Miami, FL
