Animal Planet contacted me to redefine what the Puppy Bowl look and feel could be. I started thinking about how big other sports events like the super bowl are, and thought why cant we make the Puppy Bowl as huge and exciting! After that I pitched the ‘Big Game’ idea and built out a whole graphic package to be used on air and off air for all promo materials. The style guide was built for the 2020 Puppy Bowl and is still continued to be used today.
Illustration - Art Direction & Design - Steve Saiz
CD - Matthew Dunteman