U-Plex Department Store in South Korea, who’s parent company is Hyundai, approached FunJob with a necessity of an engaging campaign that falls in line with their youthful image. With this direction and our awareness of their developing audience, we delivered the playful campaign entitled Dynamic U-Plex.
Under this notion, we created a welcoming landscape of trinkets and toy-like figures that encourage the young audience to explore and approach the brand. Our treatment was applied to the department store’s marketing efforts, including the mascot, packaging and gift bags, handouts and printed collateral, counter and window displays, employee uniform branding, and 3D pop up vignette arrangements. The busy topography design generated wonder and enjoyment to the clientele of U-Plex, successfully revamping the look of the brand for a month long campaign.